We match the passion, creativity and quality that guides The Globe newsroom with leading-edge audience intelligence and national reach, to produce highly-effective content marketing programs.

OUR

PROCESS

  • Connector.Connector.

    Analyze

    Before we unleash our storytelling expertise, our strategists, data scientists and producers work closely with you, to understand how content connects with your target consumers.

  • Connector.Connector.

    Create

    Our creative team leverages data to design content marketing campaigns that deliver against your strategic objectives.

  • Connector.Connector.

    Deliver

    We power your content at scale, leveraging targeted multi-channel distribution across audience clusters, platforms and geography.

Learn More

OUR PROCESS

edg_bar_rocket

Analyze

Before we unleash our storytelling expertise, our strategists, data scientists and producers work closely with you, to understand how content connects with your target consumers.

edg_page_rocket

Create

Our creative team leverages data to design content-driven campaigns that deliver against your strategic objectives.

edg_northamerica-rocket-angle

Deliver

We power your content at scale, leveraging targeted multi-channel distribution across audience clusters, platforms and geography.

CASE STUDIES

BLOGS FROM THE EDGE

  • The Evolution of Personalized Shopping Experiences
    September 12, 2016
    In 2012, Target sent coupons for baby products to a high-school girl in the United States. The father found out and expressed his frustration to the company, as he...
    READ MORE
  • Audience targeting 101: How to collect and use audience data
    September 8, 2016
    As you move around the Internet, the sites you visit drop cookies, or lines of code, on to your browser, which start to develop a profile of you. You...
    READ MORE
  • A clue about where chatbots are heading
    August 9, 2016
    When Facebook unveiled a chatbot platform for its messaging app Messenger this past April, marketers understandably lost their minds. In a world where marketers are hyper-focused on targeting and then...
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  • What Pokémon GO means for content marketers
    July 11, 2016
    Unless you’ve been sitting under an Onix the past few days you’ve probably heard of (or played with) the new Pokémon GO app, which reached No. 1 on the...
    READ MORE

THE MOST

AWARD-WINNING
CONTENT STUDIO IN CANADA

OUR TEAM

  • Teena Poirier
    In her spare time she feeds her soul with travel and her family with pasta.
    Director
  • Michael Grier
    Michael is a passionate negotiator, he once traded a stat holiday for two sick days!
    Director of Business Development
  • Sean Stanleigh
    Sean is a recovering necktie addict who ditched the fashion statement because it was choking his creativity.
    Managing Editor
  • Simon Beck
    His zodiac sign is Cancer. He's been creating content all his life and always got A+ for spelling.    
    Senior Editor
  • Steve Tustin
    Steve likes to get a haircut every week.
    Senior Editor
  • Elizabeth Holland
    Elizabeth is a born road warrior who learned to drive stick shift without consulting a manual.
    Senior Editor
  • Michael Rajzman
    Michael is a master Google Image searcher and has a meme handy for any occasion.
    Digital Strategist
  • Karen Ahn
    Karen is feeling pressured to say something witty. Stay tuned.
    Data Analyst
  • Stephanie Chan
    Stephanie looks forward to one day beating out all other Stephanie Chans as the top Stephanie Chan in Google search.
    Digital Editor
  • Liz Massicotte
    Liz is the Globe’s in-house Mountie: she always gets her man (or woman) to make sure the job gets done on time.
    Program Manager
  • Linda Hoefler
    Where are you Linda? Montreal, Toronto, wait ... she is in Costa Rica again.
    Manager - Program Delivery Team
  • Christina Lippa
    Always up for a good adventure and is a lover of all things sweet.
    Project Delivery Manager
  • Christina Kakaletris
    An esteemed photographer, her greatest works include plates of bacon.
    Project Delivery Manager
  • Daniella Stegne
    Daniella makes a to-do list every day, even when there is nothing to do.
    Project Delivery Manager
  • Sonja Tasovska
    Sonja loves fashion, reading and chocolate-eating!
    Project Delivery Manager

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