We match the passion, creativity and quality that guides The Globe newsroom with leading-edge audience intelligence and national reach, to produce highly-effective content marketing programs.

OUR
PROCESS

  • Connector.Connector.

    Analyze

    Before we unleash our storytelling expertise, our strategists, data scientists and producers work closely with you, to understand how content connects with your target consumers.

  • Connector.Connector.

    Create

    Our creative team leverages data to design content marketing campaigns that deliver against your strategic objectives.

  • Connector.Connector.

    Deliver

    We power your content at scale, leveraging targeted multi-channel distribution across audience clusters, platforms and geography.

Learn More

OUR PROCESS

edg_bar_rocket

Analyze

Before we unleash our storytelling expertise, our strategists, data scientists and producers work closely with you, to understand how content connects with your target consumers.

edg_page_rocket

Create

Our creative team leverages data to design content-driven campaigns that deliver against your strategic objectives.

edg_northamerica-rocket-angle

Deliver

We power your content at scale, leveraging targeted multi-channel distribution across audience clusters, platforms and geography.

CASE STUDIES

BLOGS FROM THE EDGE

  • Content marketing trends to look for in 2017
    January 11, 2017
    Farewell to 2016. It was an interesting year. We saw the emergence of 360 video, virtual reality, augmented reality and chatbots as vital content tools, and we watched Snapchat stress...
    READ MORE
  • Does quantity trump quality in digital media?
    September 27, 2016
    When BuzzFeed publisher Dao Nguyen, in a recent interview with Digiday, said people are more interested in entertainment than news, she was half right. It may be more accurate to...
    READ MORE
  • The Evolution of Personalized Shopping Experiences
    September 12, 2016
    In 2012, Target sent coupons for baby products to a high-school girl in the United States. The father found out and expressed his frustration to the company, as he...
    READ MORE
  • Audience targeting 101: How to collect and use audience data
    September 8, 2016
    As you move around the Internet, the sites you visit drop cookies, or lines of code, on to your browser, which start to develop a profile of you. You...
    READ MORE

THE MOST
AWARD-WINNING
CONTENT STUDIO IN CANADA

OUR TEAM

  • Sean Stanleigh
    Managing Editor
    Sean is a recovering necktie addict who ditched the fashion statement because it was choking his creativity.
  • Steve Tustin
    Senior Editor
    Steve likes to get a haircut every week.
  • Elizabeth Holland
    Senior Editor
    Elizabeth is a born road warrior who learned to drive stick shift without consulting a manual.
  • Stephanie Chan
    Digital Editor
    Stephanie looks forward to one day beating out all other Stephanie Chans as the top Stephanie Chan in Google search.
  • Michael Rajzman
    Digital Strategist
    Michael is a master Google Image searcher and has a meme handy for any occasion.
  • Karen Ahn
    Data Analyst
    Karen is feeling pressured to say something witty. Stay tuned.
  • Liz Massicotte
    Program Manager
    Liz is the Globe’s in-house Mountie: she always gets her man (or woman) to make sure the job gets done on time.
  • Katherine Scarrow
    Digital Strategist
    Katherine is currently on leave
  • Linda Hoefler
    Manager - Program Delivery Team
    Where are you Linda? Montreal, Toronto, wait ... she is in Costa Rica again.
  • Christina Lippa
    Project Delivery Manager
    Always up for a good adventure and is a lover of all things sweet.
  • Christina Kakaletris
    Project Delivery Manager
    An esteemed photographer, her greatest works include plates of bacon.
  • Daniella Stegne
    Project Delivery Manager
    Daniella makes a to-do list every day, even when there is nothing to do.
  • Sonja Tasovska
    Project Delivery Manager
    Sonja loves fashion, reading and chocolate-eating!

OUR TEAM

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