Archive: Jan 2016


Transitioning from editorial to native

I often get asked what the differences are between working on native campaigns versus the work of an editorial newsroom. Having worked in The Globe’s Content Studio for a while now, here are three areas that have really jumped out at me:  Read More

When building social channels, take a cue from startups

Starting fresh can be liberating, of course. Rules can be broken and standards set. But that same sense of possibility can be daunting given the speed of change. When crafting the social media plan for the Globe Edge, these are the three things we try to keep in mind: Read More