Archive: May 2016

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Why measuring content has become a multi-headed beast

Content marketing has evolved, and the way we measure campaigns has evolved with it. Everyone is trying to find the perfect formula, and the Globe Edge Content Studio is no exception. As a digital producer, I’ve found myself beginning to group metrics into three distinct categories. Read More

Good Data and Fresh Ideas a Win-Win Proposition

Everyone loves a fresh idea. In the crowded digital space, brands need to jump up and down to get noticed, a fact that isn’t lost on the content creators they hire to do the jumping. “What can we do that’s different?” is a question we field regularly from clients. Read More