When BuzzFeed publisher Dao Nguyen, in a recent interview with Digiday, said people are more interested in entertainment than news, she was half right. It may be more accurate to assert that people want their news couched in entertainment.
In 2012, Target sent coupons for baby products to a high-school girl in the United States. The father found out and expressed his frustration to the company, as he was certain Target had made a mistake.
As you move around the Internet, the sites you visit drop cookies, or lines of code, on to your browser, which start to develop a profile of you. You may be labelled as a “sports enthusiast,” for example, after visiting 15 pages of related content within a week.