Why is it so difficult to get content seen on social media?

Aletta BrandleBlog Post2 Comments

Young woman using cell phone to send text message on social network at night. Closeup of hands with computer laptop in background

Those of us managing social media accounts have surely realized the increasing difficulty in gaining organic impressions over the last couple years. Reaching target audiences has become so difficult that the industry standard sits around 2%, meaning that approximately 2% of your brand’s audience will actually see any given post. In a recent discussion on the topic presented at Social Media Week Toronto, The Globe Edge’s Managing Editor, Sean Stanleigh and Social Media Strategist, Aletta Brandle, brought these issues to light: More Users There are more social media users than ever, both for personal and business reasons.  According to Statista, … Read More

Q&A: Should chatbots be a part of your marketing strategy?

Katherine ScarrowUncategorizedLeave a Comment

“The conversational channel is exploding,” says Russell Ward, CEO of Toronto-based company Massively. And while he’s not suggesting chatbots are going to overtake social, email or apps anytime soon, it’s an area that marketers simply can’t ignore. “If you are thinking about reaching an audience, you need to think about messaging. Bots allow you to reach your customers in a native way.” Ward recently spoke at our breakfast event MarTech Mornings, held at the new Globe and Mail centre. The monthly event series features leading thinkers in marketing technology. We caught up with Ward at the end of his presentation … Read More