How will Facebook News Feed changes affect media companies?

Aletta BrandleUncategorizedLeave a Comment

On Jan. 11, Facebook founder Mark Zuckerberg announced the company is making major changes to its News Feed. It will shift focus away from “helping you find relevant content to helping you have more meaningful social interactions.” What does this means for Facebook users? They’ll see fewer posts from businesses, brands and media and more from family, friends and groups. Conversational interactions, such as comments and shares, are at the heart of the new model, tossing clicks, video views and likes to the sidelines. The changes were expected, but they were still a rude awakening for publishers, which have come … Read More

A platform connecting corporate labs across Canada

Sean StanleighUncategorizedLeave a Comment

The Globe and Mail and its innovation centre, Lab351, partnered with Toronto-based to launch a platform that connects corporate labs across Canada to each other and to the startup community. The site not only aims to facilitate learning and sharing through networking, but to showcase the benefits of working with large organizations by tapping into their talent and technologies. Early adopters to the Globe Innovation Café include Thomson Reuters, IBM Canada, Infiniti Canada, Aviva Canada, LoyaltyOne, CIBC, Bata Group, Grant Thornton, Tridel, Scotiabank, Telus, and the Workplace Safety and Insurance Board. Community members such as Communitech, MaRS Discovery District … Read More

Watch for these five content-marketing trends in 2018

Sean StanleighBlog PostLeave a Comment

A year ago I made five content-marketing predictions for 2017: How did I do? (I’ll spare you from reading the whole post. One thing I did poorly was write too much.) Podcasts and newsletters had a banner year. Webcasts? Not so much. Paid social was everything I’d expected, and more. Benchmarks are definitely undergoing a shift, but it’s a work in progress. Trust remained an issue (thanks Donald Trump). And article pages have moved closer to becoming the new landing pages. Here are my five predictions for 2018. This time I’ll keep it brief.  1. Blockchain One of those … Read More