Analyze

Before we unleash our storytelling expertise, our strategists, data scientists and producers work closely with you to understand how content connects with your target consumers.

Create

Our creative team leverages data to design content marketing campaigns that deliver against your strategic objectives.

Deliver

We power your content at scale, leveraging targeted multi-channel distribution across audience clusters, platforms and geography.

Build better consumer connections

Data helps to inform our strategy; optimize results and effectively engage your target audience by creating content that resonates and drives ROI. While numbers and trends are vital, it’s what we do with that information that matters most.

Our data empowers us to tell your brand story with both effectiveness and efficiency. The value resides in our ability to evaluate what is important to your audience and optimizing against those attributes. Moving far beyond conventional metrics – into taste graphs, predictive modelling and propensity correlation – we know about your audience’s interests before we even create one post for you.

Content opportunities

Editorial
Partnerships


HARNESS THE POWER OF THE GLOBE:

Our award-winning journalists, photographers and designers custom-produce themed content, delivered across Globe platforms, to halo your message and provide optimal positioning for your brand messaging. We maintain complete editorial independence and content control to safeguard the editorial integrity we’re trusted to provide.

Sponsor
Content

CREATE THE IDEAL CONTEXT FOR YOUR MESSAGE:

Sponsor content offers you a greater degree of control over the storytelling and messaging and delivers focused, highly relevant and engaging reader experiences. All sponsored features are written, designed and produced by the Globe Edge team and delivered to the same quality and standards as Globe editorial.

Native
Content

THE IDEAL STRATEGY TO BUILD ENGAGEMENT AND LOYALTY:

Discoverability is the true value of native content. Featuring a seamless integration within our editorial space, articles are selectively placed, highly relevant and clearly labelled for transparency to maintain trust with your ideal audience.

Explore Globe Native

Owned
Content

CREATE THE IDEAL CONTEXT FOR YOUR MESSAGE:

Our award-winning journalists, photographers and designers custom-produce themed content, delivered across Globe platforms, to halo your message and provide optimal positioning for your brand messaging. We maintain complete editorial independence and content control to safeguard the editorial integrity we’re trusted to provide.

Social
Content

AMPLIFY TO YOUR IDEAL AUDIENCE:

Our community teams tap into the influencer stream, and manage the development and delivery of authentic brand stories for timely, relevant and relationship nurturing interactions.

POWER YOUR BRAND TO DELIVER
TANGIBLE RESULTS


Your program can take full advantage of The Globe’s distribution network, reaching over half our country. Our delivery strategists can sustain engagement and create new opportunities to convert consumers into customers.

We offer direct access to the doorsteps and desktops of your target audience using consumer segmentation tools that identify your customers with the ideal demographic, lifestyle and behavioural traits. In addition, our new distribution technology builds greater scale and efficiency, across digital platforms.

Reaching 18 million across Globe Alliance, our premium network of the world’s best news, business and lifestyle publishers and over 3 million print readers every month, we find you valuable new audiences, build followers, brand advocates and customers across the most effective media, at the right time.

 

Power your brand to deliver tangible results.


Your program can take full advantage of The Globe’s distribution network, reaching over half our country. Our delivery strategists can sustain engagement and create new opportunities to convert consumers into customers.

We offer direct access to the doorsteps and desktops of your target audience using consumer segmentation tools that identify your customers with the ideal demographic, lifestyle and behavioural traits. In addition, our new distribution technology builds greater scale and efficiency, across digital platforms.

Reaching 18 million across Globe Alliance, our premium network of the world’s best news, business and lifestyle publishers and over 3 million print readers every month, we find you valuable new audiences, build followers, brand advocates and customers across the most effective media, at the right time.

 
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