Author Archives: Elizabeth Holland

Does quantity trump quality in digital media?

When BuzzFeed publisher Dao Nguyen, in a recent interview with Digiday, said people are more interested in entertainment than news, she was half right. It may be more accurate to assert that people want their news couched in entertainment. Read More

Strong Voice, Strong Content

Every editor knows that the way to a reader’s heart is to write about people first and experts second. It’s a tried-and-true formula because stories that speak to us on an emotional level are the ones readers remember. Read More