In the summer of 2017, the Ottawa, Ontario-based L-Spark business accelerator held its annual Canadian Cottage Pitchfest, and I was invited to emcee. Several portfolio companies, including a few in the marketing technology space, presented to venture capitalists and corporate partners to try to secure funding. One of those companies was Advolv. I interviewed one of its co-founders, Ashley Beattie, post event, to pick his brain on his company and its place in the #martech ecosystem. Advolv’s platform provides insights to small and medium-sized businesses that rely on Twitter to drive traffic, improve SEO rankings, generate leads and boost influence. … Read More
The tech industry is full of buzzworthy hashtags. #fintech #legaltech #cleantech #insurtech #biotech #healthtech #edtech #agritech I’m sure I’ve missed a few. In the field of content marketing, we’ve got #martech. I was asked recently to speak at a data conference about the state of marketing technology. During the course of my research I came across a Salesforce survey of 3,500 marketers with some interesting findings. 51% are using AI. 59% are using SMS. 34% have invested in channels they didn’t know about five years ago. With that in mind, I set out to identify five growth areas in the … Read More
One of the goals of the annual C2 conference in Canada’s vibrant city of Montreal is to explore trends and disruptions in the business community and solve big-picture problems through “radical solutions and breakthrough technologies.” On May 26, 2017, I had the opportunity to interview fellow attendees Andrew Arruda and Jimoh Ovbiagele, the co-founders of ROSS Intelligence, which builds artificial intelligence (AI) tools for the legal sector. The C2 team would refer to them as “moonshotters,” or people who dream up great ideas and foster the necessary talent and environments to bring them to life. Ovbiagle, despite the negative connotation, … Read More
When The Globe and Mail’s creative agency was given the opportunity to present a session at the 2017 BCON Expo, we brought together key players in the field of branded content, and tapped industry insiders to paint a more fulsome picture. Technology has left its disruptive footprint on content marketing. New tools, new methodologies and new ideas are constantly emerging, and practitioners who are unwilling or unable to keep up with the speed of change are being left in the dust. It’s tough to predict what the landscape will look like in a year, never mind three to five years … Read More
Farewell to 2016. It was an interesting year. We saw the emergence of 360 video, virtual reality, augmented reality and chatbots as vital content tools, and we watched Snapchat stress levels rise among certain age groups (“I know this is a big deal but I’m terrified to use it”) in lock-step with spends on paid social.