How will Facebook News Feed changes affect media companies?

Aletta BrandleUncategorizedLeave a Comment

On Jan. 11, Facebook founder Mark Zuckerberg announced the company is making major changes to its News Feed. It will shift focus away from “helping you find relevant content to helping you have more meaningful social interactions.” What does this means for Facebook users? They’ll see fewer posts from businesses, brands and media and more from family, friends and groups. Conversational interactions, such as comments and shares, are at the heart of the new model, tossing clicks, video views and likes to the sidelines. The changes were expected, but they were still a rude awakening for publishers, which have come … Read More

A platform connecting corporate labs across Canada

Sean StanleighUncategorizedLeave a Comment

The Globe and Mail and its innovation centre, Lab351, partnered with Toronto-based TenThousandCoffees.com to launch a platform that connects corporate labs across Canada to each other and to the startup community. The site not only aims to facilitate learning and sharing through networking, but to showcase the benefits of working with large organizations by tapping into their talent and technologies. Early adopters to the Globe Innovation Café include Thomson Reuters, IBM Canada, Infiniti Canada, Aviva Canada, LoyaltyOne, CIBC, Bata Group, Grant Thornton, Tridel, Scotiabank, Telus, and the Workplace Safety and Insurance Board. Community members such as Communitech, MaRS Discovery District … Read More

Watch for these five content-marketing trends in 2018

Sean StanleighBlog PostLeave a Comment

A year ago I made five content-marketing predictions for 2017: http://globeedge.ca/content-marketing-trends-2017/ How did I do? (I’ll spare you from reading the whole post. One thing I did poorly was write too much.) Podcasts and newsletters had a banner year. Webcasts? Not so much. Paid social was everything I’d expected, and more. Benchmarks are definitely undergoing a shift, but it’s a work in progress. Trust remained an issue (thanks Donald Trump). And article pages have moved closer to becoming the new landing pages. Here are my five predictions for 2018. This time I’ll keep it brief.  1. Blockchain One of those … Read More

Why is it so difficult to get content seen on social media?

Aletta BrandleBlog Post2 Comments

Young woman using cell phone to send text message on social network at night. Closeup of hands with computer laptop in background

Those of us managing social media accounts have surely realized the increasing difficulty in gaining organic impressions over the last couple years. Reaching target audiences has become so difficult that the industry standard sits around 2%, meaning that approximately 2% of your brand’s audience will actually see any given post. In a recent discussion on the topic presented at Social Media Week Toronto, The Globe Edge’s Managing Editor, Sean Stanleigh and Social Media Strategist, Aletta Brandle, brought these issues to light: More Users There are more social media users than ever, both for personal and business reasons.  According to Statista, … Read More

Q&A: Should chatbots be a part of your marketing strategy?

Katherine ScarrowUncategorizedLeave a Comment

“The conversational channel is exploding,” says Russell Ward, CEO of Toronto-based company Massively. And while he’s not suggesting chatbots are going to overtake social, email or apps anytime soon, it’s an area that marketers simply can’t ignore. “If you are thinking about reaching an audience, you need to think about messaging. Bots allow you to reach your customers in a native way.” Ward recently spoke at our breakfast event MarTech Mornings, held at the new Globe and Mail centre. The monthly event series features leading thinkers in marketing technology. We caught up with Ward at the end of his presentation … Read More

Q&A: How Advolv co-founder Ashley Beattie carved out a social marketing niche

Sean StanleighBlog PostLeave a Comment

In the summer of 2017, the Ottawa, Ontario-based L-Spark business accelerator held its annual Canadian Cottage Pitchfest, and I was invited to emcee. Several portfolio companies, including a few in the marketing technology space, presented to venture capitalists and corporate partners to try to secure funding. One of those companies was Advolv. I interviewed one of its co-founders, Ashley Beattie, post event, to pick his brain on his company and its place in the #martech ecosystem. Advolv’s platform provides insights to small and medium-sized businesses that rely on Twitter to drive traffic, improve SEO rankings, generate leads and boost influence. … Read More

Five trends in #martech every marketer needs to know

Sean StanleighBlog PostLeave a Comment

The tech industry is full of buzzworthy hashtags. #fintech #legaltech #cleantech #insurtech #biotech #healthtech #edtech #agritech I’m sure I’ve missed a few. In the field of content marketing, we’ve got #martech. I was asked recently to speak at a data conference about the state of marketing technology. During the course of my research I came across a Salesforce survey of 3,500 marketers with some interesting findings. 51% are using AI. 59% are using SMS. 34% have invested in channels they didn’t know about five years ago. With that in mind, I set out to identify five growth areas in the … Read More

Facebook adds 4K support to Facebook Live

Michael RajzmanBlog PostLeave a Comment

Earlier today Facebook announced new features for their Facebook Live 360 program, including increased support for third-party cameras and software, 4K support, donate buttons and ‘Post-Live’ experiences. These new features are welcome additions to the ever-growing platform of live news and event coverage as Facebook works to corner the live-streaming market. “Today we’re excited to announce a series of updates for Live 360 on Facebook,” posted Caitlin Ramrakha, product marketing manager for Facebook’s 360 programming. “[These features are] focused on improving and simplifying the experience of both creating and watching Live 360 videos.” The donate button will also be a … Read More

New award recognizes Canada’s most healthy and engaged workforces

Gillian LivingstonBlog PostLeave a Comment

Yesterday we hosted the first ever Employee Recommended Workplace Award ceremony at The Globe’s new event space. We also held an event that focused on mental health issues at work, hiring young staff, and dealing with the retirement of the boomers from the workforce. Stories related to these issues can be found in today’s paper and online here. The Employee Recommended Workplace Award, co-created by The Globe and Mail and Morneau Shepell, recognizes companies for excellence in achieving a healthy, engaged and productive workforce. And it’s an award based entirely on feedback from employees. We awarded 32 companies as finalists, … Read More

Globe event focuses on Canada’s leading role in the new economy

Elizabeth HollandBlog PostLeave a Comment

The consensus at a recent gathering of the country’s most prominent thought leaders is that Canada is now in the vanguard of innovation and application. The Globe and Mail’s Innovation Outlook event, sponsored by Siemens Canada, saw more than 250 influencers and decision-makers visit The Globe’s new event space. With floor-to-ceiling glass walls in all directions, the 17th-floor space offers a commanding view of the city and was a fitting venue for a forum on forward thinking and innovation. Moderated by Globe journalists, panels comprised of speakers from the academic, public and private sectors, explored a broad range of topics with implications … Read More