Content marketing trends to look for in 2017

Farewell to 2016. It was an interesting year. We saw the emergence of 360 video, virtual reality, augmented reality and chatbots as vital content tools, and we watched Snapchat stress levels rise among certain age groups (“I know this is a big deal but I’m terrified to use it”) in lock-step with spends on paid social. Read More

Does quantity trump quality in digital media?

When BuzzFeed publisher Dao Nguyen, in a recent interview with Digiday, said people are more interested in entertainment than news, she was half right. It may be more accurate to assert that people want their news couched in entertainment. Read More