The future of content marketing – Highlights from BCON 2017

Sean StanleighBlog Post

When The Globe and Mail’s creative agency was given the opportunity to present a session at the 2017 BCON Expo, we brought together key players in the field of branded content, and tapped industry insiders to paint a more fulsome picture. Technology has left its disruptive footprint on content marketing. New tools, new methodologies and new ideas are constantly emerging, and practitioners who are unwilling or unable to keep up with the speed of change are being left in the dust. It’s tough to predict what the landscape will look like in a year, never mind three to five years … Read More

Content marketing trends to look for in 2017

Sean StanleighBlog Post

Farewell to 2016. It was an interesting year. We saw the emergence of 360 video, virtual reality, augmented reality and chatbots as vital content tools, and we watched Snapchat stress levels rise among certain age groups (“I know this is a big deal but I’m terrified to use it”) in lock-step with spends on paid social.