Taking it online: Adapting print to a digital environment

Michael RajzmanBlog Post

Globe Edge Content Studio senior editor Simon Beck recently shared a blog on why there’s still a strong case to be made for creating high quality branded magazines. This week, we’ll examine why you should take that print product online, and why it’s not just a matter of cutting and pasting. You’ve created a beautiful, well-written, high-quality print product and distributed it to your targeted lists, receiving immeasurable praise in the process. Now what?

Good Data and Fresh Ideas a Win-Win Proposition

Sean StanleighBlog Post

Everyone loves a fresh idea. In the crowded digital space, brands need to jump up and down to get noticed, a fact that isn’t lost on the content creators they hire to do the jumping. “What can we do that’s different?” is a question we field regularly from clients.

What’s the deal with ad blocking?

Marce BylinskaBlog Post

Ad blockers prevent or remove advertising content on a webpage. While they come in a variety of forms – standalone browser, plugin/extension or mobile app – they essentially fall into two categories: pure ad blockers, which prevent ads from loading, and content blockers, which block additional content like web analytics tracking. The distinction is important because of their impact on ad inventory and site traffic.

Four content marketing lessons from Herschel Supply

Katherine ScarrowBlog Post

Over the past seven years, The Globe and Mail has covered Herschel Supply Co. from various angles. Our reporters have pondered whether the fickle ‘cool kids’ would stay interested in the brand (they have), explored the number of impressive partnerships it’s brokered (think Apple, Coca Cola, Disney), and mapped the company’s worldwide expansion (it now sell in over 70 countries). Driving its success are stylish yet affordable backpacks, duffle bags and messengers. But not to be overlooked is the role a strong content marketing has played in the company’s exponential growth. Here are four things that contribute to Herschel’s winning approach: 1. Product integration is subtle. Yes, its social media channels feature perfectly curated product shots. But … Read More

After five years, the Challenge series is stronger than ever

Steve TustinBlog Post

At Globe Edge, we know after five successful years that thousands of Canadian business owners and thousands of readers love our Small Business Challenge editorial series and our $100k Challenge Contest.

What’s not to like? The weekly series consistently earns extraordinary page views, and last year over 3,300 small business firms entered the contest, which returns for a sixth edition, launching Monday, March 21 with the same, committed sponsor, Telus. The prize money handed out in the editorially run contest this year will top $150,000 and almost 70 Canadian small businesses will gain invaluable recognition from The Globe.

Strong Voice, Strong Content

Elizabeth HollandBlog Post

Every editor knows that the way to a reader’s heart is to write about people first and experts second. It’s a tried-and-true formula because stories that speak to us on an emotional level are the ones readers remember.