Globe Edge Content Studio senior editor Simon Beck recently shared a blog on why there’s still a strong case to be made for creating high quality branded magazines. This week, we’ll examine why you should take that print product online, and why it’s not just a matter of cutting and pasting. You’ve created a beautiful, well-written, high-quality print product and distributed it to your targeted lists, receiving immeasurable praise in the process. Now what?
Ad blockers prevent or remove advertising content on a webpage. While they come in a variety of forms – standalone browser, plugin/extension or mobile app – they essentially fall into two categories: pure ad blockers, which prevent ads from loading, and content blockers, which block additional content like web analytics tracking. The distinction is important because of their impact on ad inventory and site traffic.
Over the past seven years, The Globe and Mail has covered Herschel Supply Co. from various angles. Our reporters have pondered whether the fickle ‘cool kids’ would stay interested in the brand (they have), explored the number of impressive partnerships it’s brokered (think Apple, Coca Cola, Disney), and mapped the company’s worldwide expansion (it now sell in over 70 countries). Driving its success are stylish yet affordable backpacks, duffle bags and messengers. But not to be overlooked is the role a strong content marketing has played in the company’s exponential growth. Here are four things that contribute to Herschel’s winning approach: 1. Product integration is subtle. Yes, its social media channels feature perfectly curated product shots. But … Read More
At Globe Edge, we know after five successful years that thousands of Canadian business owners and thousands of readers love our Small Business Challenge editorial series and our $100k Challenge Contest.
What’s not to like? The weekly series consistently earns extraordinary page views, and last year over 3,300 small business firms entered the contest, which returns for a sixth edition, launching Monday, March 21 with the same, committed sponsor, Telus. The prize money handed out in the editorially run contest this year will top $150,000 and almost 70 Canadian small businesses will gain invaluable recognition from The Globe.