After five years, the Challenge series is stronger than ever

Steve TustinBlog Post

challenge-winners
At Globe Edge, we know after five successful years that thousands of Canadian business owners and thousands of readers love our Small Business Challenge editorial series and our $100k Challenge Contest.

What’s not to like? The weekly series consistently earns extraordinary page views, and last year over 3,300 small business firms entered the contest, which returns for a sixth edition, launching Monday, March 21 with the same, committed sponsor, Telus. The prize money handed out in the editorially run contest this year will top $150,000 and almost 70 Canadian small businesses will gain invaluable recognition from The Globe.

Strong Voice, Strong Content

Elizabeth HollandBlog Post

Every editor knows that the way to a reader’s heart is to write about people first and experts second. It’s a tried-and-true formula because stories that speak to us on an emotional level are the ones readers remember.

Transitioning from editorial to native

Stephanie ChanBlog Post

I often get asked what the differences are between working on native campaigns versus the work of an editorial newsroom. Having worked in The Globe’s Content Studio for a while now, here are three areas that have really jumped out at me: