In addition to showcasing their own experts, Fidelity wanted to reach advisors. With the Globe content studio’s help, we created a program to educate investors on the benefits of using an advisor.
Since its launch four years ago, the campaign has grown to include sponsored content, custom
editorial content and videos which lives on The Globe’s newly created Globe Advisor channel.
A series of eight videos was also produced in partnership with BNN for Fidelity, with BNN host of Business Day PM and Market Call Tonight Catherine Murray taking an on-camera role.
Though final results of the campaign aren’t available as the campaign is ongoing,
we are pacing 18 per cent above forecast.