Purina

[cs_content][cs_section bg_image=”http://globeedge.ca/wp-content/uploads/2017/08/download-2-2.png” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 300px 0px 0px;”][cs_row inner_container=”true” marginless_columns=”true” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;vertical-align:bottom;”][cs_text]A DOG’S LIFE

[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”] [/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsla(180, 70%, 13%, 0.44)” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 10 0px 0;”][cs_row inner_container=”true” marginless_columns=”true” class=”cs-ta-left” style=”margin: 0px auto;padding: 0px;width:75%;”][cs_column bg_color=”hsla(0, 0%, 0%, 0)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ class=”cs-ta-left” style=”padding: 0px;vertical-align:middle;”][x_image type=”none” src=”http://globeedge.ca/wp-content/uploads/2017/08/Purina_One_logo_E_1000-1-1.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” style=”width: 75%;”][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][cs_text class=”cs-ta-left”]

THE ASK

Purina was looking for a partner that could create a content series for readers interested in health and the well-being of their dogs.[/cs_text][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ class=”cs-ta-center” style=”margin: 0px;padding: 0 0px;”][cs_row inner_container=”false” marginless_columns=”false” class=”cs-ta-center” style=”margin: 0px auto;padding: 15px 0px 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/6″ style=”padding: 0px;”] [/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ class=”cs-ta-center” style=”padding: 0px;”][cs_block_grid type=”three-up”][cs_block_grid_item title=”Block Grid Item 1″][/cs_block_grid_item][cs_block_grid_item title=”Block Grid Item 3″][/cs_block_grid_item][cs_block_grid_item title=”Block Grid Item 2″][/cs_block_grid_item][/cs_block_grid][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/6″ style=”padding: 0px;”] [/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 15px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ class=”cs-ta-center” style=”padding: 0px;”][cs_text]

Globe Edge created a six-part custom editorial series called ‘A Dog’s Life’ which appeared in print and online.
Stories ranged from dog park etiquette to the pros and cons of dog walkers. At the end of each story, readers were asked to
submit their own questions for our experts and our in-house dog expert was available for a live Facebook Q&A session.

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The pet food company’s goal was to drive awareness of their new True Instinct line of Grain Free Formula dog food.
The series, which appeared in print and on The Globe and Mail as well as Alliance partner sites,
delivered nearly 50 per cent more total page views and time spent than average.

[/cs_text][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ class=”cs-ta-center” style=”margin: 0px;padding: 0 0px;”][cs_row inner_container=”false” marginless_columns=”false” class=”cs-ta-center” style=”margin: 0px auto;padding: 0px;”][cs_column bg_color=”hsla(0, 0%, 0%, 0)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_blockquote cite=”MJMSask1″ type=”left”]I am one of THOSE dog parents. My dog goes to doggy day care twice a week. He is a Scottish Terrier and needs to run around with his homies and act like a crazy man. The staff are great and I’m sure he thinks the day care only exists when he is there.[/x_blockquote][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ class=”cs-ta-center” style=”padding: 0px;”][x_blockquote cite=”NS Bill” type=”left”]I agree that one should watch over one’s dog at the off leash dog park. But, let’s not impose human behaviour rules on dogs. Dog etiquette isn’t at all like human etiquette.[/x_blockquote][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px 10;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]

SEE THE WORK

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Your dog needs a vacation, too

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What to do when you
see a dog alone in a car

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Dog daycare: Is it the
right choice for your pet?

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Got a question about your dog?
Ask our expert

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MORE CASE STUDIES:

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