TAPPING INTO THE INNOVATION ECONOMY


THE ASK

Siemens wished to increase awareness of the company as a driver of innovation in Canada.
They approached The Globe’s content studio to create content and run events that revolved around six main themes: Energy Transition, Building Tomorrow’s Talent, Sustainable Energy, The Future of Manufacturing and Digitalization, Smart Cities and Corporate Innovation.



KEY INSIGHTS

We built a multi-pronged approach that encompassed sponsor content, native content, custom editorial content and an event. All of the content revolved around an event held mid-June which invited 250 business leaders and executives to an innovation event that focused on three different topics/panels:
Digitalization and IoT, Smart Cities AND Corporate Innovation LabS.

RESULTS

The event was a success.
The custom editorial series generated
over 30,000 page views, beating our campaign goals.

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