Why is it so difficult to get content seen on social media?

Aletta BrandleBlog Post2 Comments

Young woman using cell phone to send text message on social network at night. Closeup of hands with computer laptop in background

Those of us managing social media accounts have surely realized the increasing difficulty in gaining organic impressions over the last couple years. Reaching target audiences has become so difficult that the industry standard sits around 2%, meaning that approximately 2% of your brand’s audience will actually see any given post. In a recent discussion on the topic presented at Social Media Week Toronto, The Globe Edge’s Managing Editor, Sean Stanleigh and Social Media Strategist, Aletta Brandle, brought these issues to light: More Users There are more social media users than ever, both for personal and business reasons.  According to Statista, … Read More

Q&A: How Advolv co-founder Ashley Beattie carved out a social marketing niche

Sean StanleighBlog PostLeave a Comment

In the summer of 2017, the Ottawa, Ontario-based L-Spark business accelerator held its annual Canadian Cottage Pitchfest, and I was invited to emcee. Several portfolio companies, including a few in the marketing technology space, presented to venture capitalists and corporate partners to try to secure funding. One of those companies was Advolv. I interviewed one of its co-founders, Ashley Beattie, post event, to pick his brain on his company and its place in the #martech ecosystem. Advolv’s platform provides insights to small and medium-sized businesses that rely on Twitter to drive traffic, improve SEO rankings, generate leads and boost influence. … Read More

Five trends in #martech every marketer needs to know

Sean StanleighBlog PostLeave a Comment

The tech industry is full of buzzworthy hashtags. #fintech #legaltech #cleantech #insurtech #biotech #healthtech #edtech #agritech I’m sure I’ve missed a few. In the field of content marketing, we’ve got #martech. I was asked recently to speak at a data conference about the state of marketing technology. During the course of my research I came across a Salesforce survey of 3,500 marketers with some interesting findings. 51% are using AI. 59% are using SMS. 34% have invested in channels they didn’t know about five years ago. With that in mind, I set out to identify five growth areas in the … Read More

Facebook adds 4K support to Facebook Live

Michael RajzmanBlog PostLeave a Comment

Earlier today Facebook announced new features for their Facebook Live 360 program, including increased support for third-party cameras and software, 4K support, donate buttons and ‘Post-Live’ experiences. These new features are welcome additions to the ever-growing platform of live news and event coverage as Facebook works to corner the live-streaming market. “Today we’re excited to announce a series of updates for Live 360 on Facebook,” posted Caitlin Ramrakha, product marketing manager for Facebook’s 360 programming. “[These features are] focused on improving and simplifying the experience of both creating and watching Live 360 videos.” The donate button will also be a … Read More

New award recognizes Canada’s most healthy and engaged workforces

Gillian LivingstonBlog PostLeave a Comment

Yesterday we hosted the first ever Employee Recommended Workplace Award ceremony at The Globe’s new event space. We also held an event that focused on mental health issues at work, hiring young staff, and dealing with the retirement of the boomers from the workforce. Stories related to these issues can be found in today’s paper and online here. The Employee Recommended Workplace Award, co-created by The Globe and Mail and Morneau Shepell, recognizes companies for excellence in achieving a healthy, engaged and productive workforce. And it’s an award based entirely on feedback from employees. We awarded 32 companies as finalists, … Read More

Globe event focuses on Canada’s leading role in the new economy

Elizabeth HollandBlog PostLeave a Comment

The consensus at a recent gathering of the country’s most prominent thought leaders is that Canada is now in the vanguard of innovation and application. The Globe and Mail’s Innovation Outlook event, sponsored by Siemens Canada, saw more than 250 influencers and decision-makers visit The Globe’s new event space. With floor-to-ceiling glass walls in all directions, the 17th-floor space offers a commanding view of the city and was a fitting venue for a forum on forward thinking and innovation. Moderated by Globe journalists, panels comprised of speakers from the academic, public and private sectors, explored a broad range of topics with implications … Read More

Montreal studio operates 24/7 with help of virtual talent

Katherine ScarrowBlog PostLeave a Comment

To maintain a competitive advantage these days, employers “can no longer rely on the traditional talent supply chain,” say the brains behind C2 Montreal, a three-day immersive event which brings together commerce and creativity to explore trends, opportunities, disruptions and major shifts on the horizon. On May 26, 2017, I caught up with Guillaume Renaud. As co-founder of Edge Dimension, a  Montreal-based studio that specializes in realistic 3-D renderings and virtual reality, Renaud knows a thing or two about managing a global, virtual workforce. Question: You’re in an industry that is rapidly evolving. What’s your approach to hiring? Answer: We’re a … Read More

The Globe and Mail descends upon Montreal for C2 conference

Katherine ScarrowBlog PostLeave a Comment

Last week, Montreal played host to C2 (creativity+commerce), a three-day event that zeroes in on trends and major disruptions on the horizon. The atmosphere was electric and eclectic as ever-so-stylish creative types converged at Gallery Arsenal in Montreal’s Griffintown neighbourhood. What makes C2 such a different type of conference? Well to start, it’s not simply a litany of dry panels where speakers talk at you. There are no trade show booths. Networking opportunities (aka ‘Braindates‘) are driven by technology but are completely organic at the same time. Every bit of the space is interactive and intended to be experiential. You get to play and participate, whether it’s … Read More

How digital marketers are adapting to the changing tech landscape

Katherine ScarrowBlog PostLeave a Comment

As the importance of predictive data and algorithms continues to grow, marketers must devise new ways to reach and engage their audiences. This was one of the central topics at this year’s C2 Montreal, an event that brings together 5,000 executives across continents and industries to challenge their biases, shift their perspective and explore completely new ways of doing business. On May 26, 2017, I spoke with Brandon Houston, CEO of Switch Video, a digital video marketing company based in Collingwood, Ontario. Switch works with mid-to-enterprise level companies globally to produce video content that helps tell their story. Houston and I talked about how … Read More

How startups are shaping the cities of tomorrow

Stephanie ChanBlog PostLeave a Comment

Every day, we read about what cities around the world are up to – new sectors, infrastructure plans, or the latest urban planning disaster. According to the UN, over half of the world’s population now lives in cities. City life is taking up more and more of our attention, and as cities have grown, so too has the idea of the city as a living organism – the theory that cities evolve and adapt to the needs and whims of its residents, rather than the other way around. On May 25, 2017, I spoke to Eytan Bensoussan, co-founder of Ferst Digital, a Montreal-based … Read More