How will Facebook News Feed changes affect media companies?

Aletta BrandleUncategorizedLeave a Comment

On Jan. 11, Facebook founder Mark Zuckerberg announced the company is making major changes to its News Feed. It will shift focus away from “helping you find relevant content to helping you have more meaningful social interactions.” What does this means for Facebook users? They’ll see fewer posts from businesses, brands and media and more from family, friends and groups. Conversational interactions, such as comments and shares, are at the heart of the new model, tossing clicks, video views and likes to the sidelines. The changes were expected, but they were still a rude awakening for publishers, which have come … Read More

A platform connecting corporate labs across Canada

Sean StanleighUncategorizedLeave a Comment

The Globe and Mail and its innovation centre, Lab351, partnered with Toronto-based to launch a platform that connects corporate labs across Canada to each other and to the startup community. The site not only aims to facilitate learning and sharing through networking, but to showcase the benefits of working with large organizations by tapping into their talent and technologies. Early adopters to the Globe Innovation Café include Thomson Reuters, IBM Canada, Infiniti Canada, Aviva Canada, LoyaltyOne, CIBC, Bata Group, Grant Thornton, Tridel, Scotiabank, Telus, and the Workplace Safety and Insurance Board. Community members such as Communitech, MaRS Discovery District … Read More

Q&A: Should chatbots be a part of your marketing strategy?

Katherine ScarrowUncategorizedLeave a Comment

“The conversational channel is exploding,” says Russell Ward, CEO of Toronto-based company Massively. And while he’s not suggesting chatbots are going to overtake social, email or apps anytime soon, it’s an area that marketers simply can’t ignore. “If you are thinking about reaching an audience, you need to think about messaging. Bots allow you to reach your customers in a native way.” Ward recently spoke at our breakfast event MarTech Mornings, held at the new Globe and Mail centre. The monthly event series features leading thinkers in marketing technology. We caught up with Ward at the end of his presentation … Read More