Five trends in #martech every marketer needs to know

Sean StanleighBlog PostLeave a Comment

The tech industry is full of buzzworthy hashtags. #fintech #legaltech #cleantech #insurtech #biotech #healthtech #edtech #agritech

I’m sure I’ve missed a few.

In the field of content marketing, we’ve got #martech. I was asked recently to speak at a data conference about the state of marketing technology.

During the course of my research I came across a Salesforce survey of 3,500 marketers with some interesting findings.

  1. 51% are using AI.
  2. 59% are using SMS.
  3. 34% have invested in channels they didn’t know about five years ago.

With that in mind, I set out to identify five growth areas in the field of #martech that every marketer should be aware of, if not already using.

They are:

  1. Recommendation engines
  2. Data visualization
  3. Augmented reality
  4. Chatbots
  5. Content-generation technology

I provided top-line explanations of each trend, and three examples of their use in the field.

For more details, here’s a link to a PDF of the presentation.

Sean Stanleigh is the managing editor of Globe Edge Content Studio. Follow him on Twitter @seanstanleigh

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