The tech industry is full of buzzworthy hashtags. #fintech #legaltech #cleantech #insurtech #biotech #healthtech #edtech #agritech
I’m sure I’ve missed a few.
In the field of content marketing, we’ve got #martech. I was asked recently to speak at a data conference about the state of marketing technology.
During the course of my research I came across a Salesforce survey of 3,500 marketers with some interesting findings.
- 51% are using AI.
- 59% are using SMS.
- 34% have invested in channels they didn’t know about five years ago.
With that in mind, I set out to identify five growth areas in the field of #martech that every marketer should be aware of, if not already using.
- Recommendation engines
- Data visualization
- Augmented reality
- Content-generation technology
I provided top-line explanations of each trend, and three examples of their use in the field.
For more details, here’s a link to a PDF of the presentation.
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