Q&A: Should chatbots be a part of your marketing strategy?

Katherine ScarrowUncategorizedLeave a Comment

“The conversational channel is exploding,” says Russell Ward, CEO of Toronto-based company Massively. And while he’s not suggesting chatbots are going to overtake social, email or apps anytime soon, it’s an area that marketers simply can’t ignore. “If you are thinking about reaching an audience, you need to think about messaging. Bots allow you to reach your customers in a native way.” Ward recently spoke at our breakfast event MarTech Mornings, held at the new Globe and Mail centre. The monthly event series features leading thinkers in marketing technology. We caught up with Ward at the end of his presentation … Read More

Five trends in #martech every marketer needs to know

Sean StanleighBlog PostLeave a Comment

The tech industry is full of buzzworthy hashtags. #fintech #legaltech #cleantech #insurtech #biotech #healthtech #edtech #agritech I’m sure I’ve missed a few. In the field of content marketing, we’ve got #martech. I was asked recently to speak at a data conference about the state of marketing technology. During the course of my research I came across a Salesforce survey of 3,500 marketers with some interesting findings. 51% are using AI. 59% are using SMS. 34% have invested in channels they didn’t know about five years ago. With that in mind, I set out to identify five growth areas in the … Read More