Q&A: Should chatbots be a part of your marketing strategy?

Katherine ScarrowUncategorizedLeave a Comment

“The conversational channel is exploding,” says Russell Ward, CEO of Toronto-based company Massively. And while he’s not suggesting chatbots are going to overtake social, email or apps anytime soon, it’s an area that marketers simply can’t ignore. “If you are thinking about reaching an audience, you need to think about messaging. Bots allow you to reach your customers in a native way.” Ward recently spoke at our breakfast event MarTech Mornings, held at the new Globe and Mail centre. The monthly event series features leading thinkers in marketing technology. We caught up with Ward at the end of his presentation … Read More

Q&A: How Advolv co-founder Ashley Beattie carved out a social marketing niche

Sean StanleighBlog PostLeave a Comment

In the summer of 2017, the Ottawa, Ontario-based L-Spark business accelerator held its annual Canadian Cottage Pitchfest, and I was invited to emcee. Several portfolio companies, including a few in the marketing technology space, presented to venture capitalists and corporate partners to try to secure funding. One of those companies was Advolv. I interviewed one of its co-founders, Ashley Beattie, post event, to pick his brain on his company and its place in the #martech ecosystem. Advolv’s platform provides insights to small and medium-sized businesses that rely on Twitter to drive traffic, improve SEO rankings, generate leads and boost influence. … Read More

Montreal studio operates 24/7 with help of virtual talent

Katherine ScarrowBlog PostLeave a Comment

To maintain a competitive advantage these days, employers “can no longer rely on the traditional talent supply chain,” say the brains behind C2 Montreal, a three-day immersive event which brings together commerce and creativity to explore trends, opportunities, disruptions and major shifts on the horizon. On May 26, 2017, I caught up with Guillaume Renaud. As co-founder of Edge Dimension, a  Montreal-based studio that specializes in realistic 3-D renderings and virtual reality, Renaud knows a thing or two about managing a global, virtual workforce. Question: You’re in an industry that is rapidly evolving. What’s your approach to hiring? Answer: We’re a … Read More

The Globe and Mail descends upon Montreal for C2 conference

Katherine ScarrowBlog PostLeave a Comment

Last week, Montreal played host to C2 (creativity+commerce), a three-day event that zeroes in on trends and major disruptions on the horizon. The atmosphere was electric and eclectic as ever-so-stylish creative types converged at Gallery Arsenal in Montreal’s Griffintown neighbourhood. What makes C2 such a different type of conference? Well to start, it’s not simply a litany of dry panels where speakers talk at you. There are no trade show booths. Networking opportunities (aka ‘Braindates‘) are driven by technology but are completely organic at the same time. Every bit of the space is interactive and intended to be experiential. You get to play and participate, whether it’s … Read More

How digital marketers are adapting to the changing tech landscape

Katherine ScarrowBlog PostLeave a Comment

As the importance of predictive data and algorithms continues to grow, marketers must devise new ways to reach and engage their audiences. This was one of the central topics at this year’s C2 Montreal, an event that brings together 5,000 executives across continents and industries to challenge their biases, shift their perspective and explore completely new ways of doing business. On May 26, 2017, I spoke with Brandon Houston, CEO of Switch Video, a digital video marketing company based in Collingwood, Ontario. Switch works with mid-to-enterprise level companies globally to produce video content that helps tell their story. Houston and I talked about how … Read More