Q&A: How Advolv co-founder Ashley Beattie carved out a social marketing niche

Sean StanleighBlog PostLeave a Comment

In the summer of 2017, the Ottawa, Ontario-based L-Spark business accelerator held its annual Canadian Cottage Pitchfest, and I was invited to emcee. Several portfolio companies, including a few in the marketing technology space, presented to venture capitalists and corporate partners to try to secure funding. One of those companies was Advolv. I interviewed one of its co-founders, Ashley Beattie, post event, to pick his brain on his company and its place in the #martech ecosystem. Advolv’s platform provides insights to small and medium-sized businesses that rely on Twitter to drive traffic, improve SEO rankings, generate leads and boost influence. … Read More

How digital marketers are adapting to the changing tech landscape

Katherine ScarrowBlog PostLeave a Comment

As the importance of predictive data and algorithms continues to grow, marketers must devise new ways to reach and engage their audiences. This was one of the central topics at this year’s C2 Montreal, an event that brings together 5,000 executives across continents and industries to challenge their biases, shift their perspective and explore completely new ways of doing business. On May 26, 2017, I spoke with Brandon Houston, CEO of Switch Video, a digital video marketing company based in Collingwood, Ontario. Switch works with mid-to-enterprise level companies globally to produce video content that helps tell their story. Houston and I talked about how … Read More