Five trends in #martech every marketer needs to know

Sean StanleighBlog PostLeave a Comment

The tech industry is full of buzzworthy hashtags. #fintech #legaltech #cleantech #insurtech #biotech #healthtech #edtech #agritech I’m sure I’ve missed a few. In the field of content marketing, we’ve got #martech. I was asked recently to speak at a data conference about the state of marketing technology. During the course of my research I came across a Salesforce survey of 3,500 marketers with some interesting findings. 51% are using AI. 59% are using SMS. 34% have invested in channels they didn’t know about five years ago. With that in mind, I set out to identify five growth areas in the … Read More

Globe event focuses on Canada’s leading role in the new economy

Elizabeth HollandBlog PostLeave a Comment

The consensus at a recent gathering of the country’s most prominent thought leaders is that Canada is now in the vanguard of innovation and application. The Globe and Mail’s Innovation Outlook event, sponsored by Siemens Canada, saw more than 250 influencers and decision-makers visit The Globe’s new event space. With floor-to-ceiling glass walls in all directions, the 17th-floor space offers a commanding view of the city and was a fitting venue for a forum on forward thinking and innovation. Moderated by Globe journalists, panels comprised of speakers from the academic, public and private sectors, explored a broad range of topics with implications … Read More

Montreal studio operates 24/7 with help of virtual talent

Katherine ScarrowBlog PostLeave a Comment

To maintain a competitive advantage these days, employers “can no longer rely on the traditional talent supply chain,” say the brains behind C2 Montreal, a three-day immersive event which brings together commerce and creativity to explore trends, opportunities, disruptions and major shifts on the horizon. On May 26, 2017, I caught up with Guillaume Renaud. As co-founder of Edge Dimension, a  Montreal-based studio that specializes in realistic 3-D renderings and virtual reality, Renaud knows a thing or two about managing a global, virtual workforce. Question: You’re in an industry that is rapidly evolving. What’s your approach to hiring? Answer: We’re a … Read More